Politics & Graphic Design: What Do Biden and Trump Campaigns Tell Us #infographic


Politics & Graphic Design: What Do Biden and Trump Campaigns Tell Us #infographic

In order to convey political goals, to celebrate philosophies, and to strive to win votes, graphic design has become an important political instrument. Do you remember the Obama Optimism campaign poster that perfectly encapsulated everything the campaign needed to represent: prosperity, change, and hope for better times?

Although the forthcoming elections are too politically charged to rely on any factor for a decisive win, both sides have done what they can to show a clear design front, such as the popularity of their graphic design characteristics.

In this article , we will look at the Biden and Trump campaigns and discuss how their campaigns have used graphic design to further their election goals. We will explore their individual logo designs, website designs, and print designs to aim to find out what these concepts strive to express. And how you can calculate what they think, based on graphic design alone, between the pixels.

About Donald Trump

He was a businessman, a TV host, and a beauty pageant director previous to being elected as the 45th US President in a surprise electoral college win in 2016.

When he took over the real estate business from his father, he converted it into a real estate empire. He began constructing hotels, casinos, golf courses, and skyscrapers or renovating them. He made a name for himself in reality TV by creating and presenting the hit reality TV show The Apprentice, in addition to owning the Miss Universe beauty pageant.

As maybe the most controversial US president ever, Trump will definitely go down in history. He polarized the country between those who favor him and those who don't. His political life and administration have been filled of scandals and controversial policies, close to his corporate tycoon life.

Joe Biden on Joe Biden

Biden was a politician with a career. Even though he did not begin his politics as a Democrat-he was disenchanted with his county's Democratic leaders then-he wanted to run for his very first election as one. He won the New Castle Country Council, Delaware, in 1970. Shortly after, in 1972, he was elected to the Senate and became a lifetime member of the International Affairs Committee and its chairman.

From 1972 to 2009, when he retired to run alongside Obama, he remained a member of the Senate as his Vice President 's nominee.

He served in the Obama administration from 2009-2017 as Vice President and is reportedly the Democratic nominee for the 2020 Presidential Election.


With regard to being a type-based symbol, the Trump logo is identical to the Biden logo. The parallels end here, though. The Trump campaign went quite a different direction than his competition. The symbol is more powerful here, set in a boundary, making the emblem appear more official and clearer. To the emblem, the stars add more nationalism and let you think about the army.

Trump and Pence have used multiple colors in the logo to represent themselves in order to bring hierarchy to the logo style. Apparently, the purpose here is to make you look at them all differently. It can be translated in two ways. First, you are advised to look at all people as individuals who carry to the table various sets of expertise to cover a larger base of problems. Two, the campaign wants you to bring President Trump in the forefront and let you know who's in charge.

The second explanation is what could close the deal for hardcore Trump backers.

The site of the Trump campaign takes advantage of being the reigning president. In the photo above, you can see a white-house helicopter, a marine saluting the president, and saluting him back. All is very proper and official.

The picture takes up the entire first iteration of the homepage and portrays Trump in a optimistic way. The next fold is broken into a layout similar to a map, breaking the page into parts devoted to individual causes. There's a contribution section, a voter registration section, a charitable registration form, and a 'Promises Made, Promises Kept" section, something self-explanatory.

All over the platform, the color red is popular. In art, typography, graphic material, and even on CTA buttons, it is used. There is there that seems incomplete, however. Unlike Biden's, President Trump's campaign website does not have a dedicated media section. That may be that the President is not very popular with the mass media, but it also publishes

Politics & Graphic Design: What Do Biden and Trump Campaigns Tell Us #infographic

infographic by: www.logodesign.net

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