What is the Role of Marketing Automation in the B2B Landscape? #infographic

What is the Role of Marketing Automation in the B2B Landscape? #infographic

Automating mundane and repetitive tasks is the order of the day for businesses wishing to leverage their workforce 's creativity, problem solving, and cognitive intellect. Not long ago, the population assumed that technology would replace human beings. There isn't the dearth of evidence today to show that automation can actually improve people.

In the field of B2B marketing the same applies. Marketing Automation would not replace marketers but instead will allow them to streamline and enhance unique activities. Therefore advertisers will spend more time dealing with challenging issues.

Let's try to understand how Marketing Automation can affect the B2B environment, based on the infographic that follows.


What is the Role of Marketing Automation in the B2B Landscape? #infographic

infographic by: www.tdinsights.com

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