SEO is an Investment in Your Company’s Future #infographic

SEO is an Investment in Your Company’s Future #infographic

The people in charge of managing a company's finances will interpret spending as either expenditure or investment. What's the difference then?

Expenditures are the recurring costs of keeping the company running including rent, taxes, salaries, payroll, equipment , materials, and the like.

On the other hand, investments are the costs associated with promoting growth and strategy in the business. Investments are services and goods which will enable the company to achieve significant added growth and energy. They aren't important for the daily operations, but they could shape the company's future.

Why differentiate between expenditures and investments, because both effectively leave the firm with money? The main difference is that strategic investments tend to bring more capital into the business; a lot more money; a lot more than the investment's actual expense. That is the goal. It's not always understood but it's the target. The investor still looks to the future return on investment ( ROI) for all investments. The ROI represents the main incentive to invest.

SEO is an Investment in Your Company’s Future #infographic

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