Snapchat and E- Commerce #infographic

Snapchat and E- Commerce #infographic

Snapchat is the biggest outlet for young consumers to have social media. This reaches 188 million active users a day. Snapchat just outperformed Facebook among teenagers in the US. There is a high willingness to buy via mobile phone with 70 % of users being female. Snapchat is a very appealing forum for advertisers in the young community of buyers.

Yet eCommerce is having a hard time starting with Snapchat. It varies significantly from other channels. The marketing department needs to tolerate the silliness and irreverence of the youths to be successful. For teams preparing long term and sustainable plans, the idea of quick speed and fading material may be frustrating.


Snapchat and E- Commerce #infographic

infographic by: www.go-gulf.com.kw

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