Is SEO Worth the Expense? #infographic

Is SEO Worth the Expense? #infographic

Sticker shock. That's the reality that many small business owners are seeing the expense of introducing an SEO campaign. Let's unpack it, just. Many independent businesses are advertising using local business directories or diner placemats, or local mailings. Those are relatively low cost options. Also we have an exceptionally low conversion rate. That's, the number of people responding and calling or emailing from those low-cost choices is small. Consider how many people will spill their soups on your diner placemat ad before one reacts by calling or emailing to the ad. Such kinds of outbound marketing strategies are only ideal for some companies but for many more;


Is SEO Worth the Expense? #infographic

infographic by: landauconsulting.com

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