What’s your App Adoption Trend during this Crisis? :
Growth, Slowdown, or Unchanged: Customer Engagement Playbook by MoEngage and
AppFollow
While we all
watched the outbreak of COVID-19 impacting economies throughout the world and
play havoc, the mobile app economy is another matter, as mobile app session
times and installs saw dramatic increases and decreases varying across
industries.
A global playbook
published by MoEngage and AppFollow on how brands can rebuild
and essentially bounce back to pre-crisis numbers, sustain or accelerate their
growth. Quite recently, a COVID-19 Business Impact Report was launched covering the business
impact of the pandemic on 12 industries across 5 regions, with a vision to
offer data-backed quadrant mapping for various industries to understand what
growth trajectory they’re on.
This playbook
essentially will help businesses:
●
Understand
how a crisis affects consumer buying behavior
●
Identify
how the shift impacted the growth trajectory
●
Analyze
how they’re affected by taking an extensive path assessment
●
Leverage
ready-to-implement customer engagement frameworks to drive optimal growth
●
Emulate
strategies that have worked for leading global brands
To understand the
App Economy better, industry experts and leaders from 50+ leading global brands have provided their
insights on how businesses might fare with lockdown relaxation on rebuilding
their strategies to drive growth.
A Path Assessment
Checklist which consists of few questions that will help a business map the
right path - Engagement Frameworks providing brands 3 paths:
- Growth Sustaining (for verticals observing unprecedented growth during crisis, viz. Entertainment)
- Bounce-back (for verticals observing unexpected growth viz. Travel & Hospitality)
- Growth Accelerating (for verticals with neither surge in growth nor heavy decline viz. BFSI)
- Growth Sustaining (for verticals observing unprecedented growth during crisis, viz. Entertainment)
- Bounce-back (for verticals observing unexpected growth viz. Travel & Hospitality)
- Growth Accelerating (for verticals with neither surge in growth nor heavy decline viz. BFSI)
Additionally, the
playbook also contains detailed how-to sections on engagement, analytics, and
optimization. To help you better implement these strategies- tool suggestions
have also been included.
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