Does “Made in India” Matter to Consumers? #infographic

 Does “Made in India” Matter to Consumers? #infographic

Is the label "Made in India" relevant to consumers? The reaction to that is yes and no. While "Made in India" was the country's most popular label – viewed even more favorably than "Made in the US" or "Made in Germany" – quality , price, and brand name still mattered more to consumers than where a product was manufactured.

Indians were most likely to inspect a country of origin mark for food, but also for phones and vehicles, according to a survey by YouGov – all choices with a wide range of items manufactured locally and/or by local brands. Fewer Indians go by the origin name when it comes to alcoholic beverages, perhaps representing a consumer segment with weaker home-grown choices and labels.


 Does “Made in India” Matter to Consumers? #infographic

infographic by: www.statista.com

Share This Infographic On Your Site

Post a Comment

0 Comments