25 Fascinating Years of Digital Advertising #infographic

25 Fascinating Years of Digital Advertising #infographic

Since the early 1990s, digital publicity has come to redefine the marketing landscape. Constant technological innovation is a key factor that has led advertising to turn digital, a phenomenon which is unlikely to slow down.

And when did advertising become digital?

How did that process evolve?

So where will we go?

Digital advertising has traversed an eventful journey from banner ads to artificial intelligence in the pursuit of delivering the correct message to the right person at the right time. The successful execution depends heavily on the ability to reinvent marketing campaigns in tune with customer behavior & advertisement platforms changing.

Google, now synonymous with online search, has been as we know it, dominating the digital advertising market. Yet marketing campaigns have either had to keep up, evolve or lose out. At the other hand, advertisements are only becoming more and more hyper-targeted, with Facebook relying more on consumer preferences & demographics.

While smartphone traffic left its web counterpart behind in 2015, voice recognition tech, including Alexa, Cortana, Siri & Google Now, took digital ads by storm. This was accompanied by one of the most major improvements to the data protection legislation, i.e. the General Data Protection Regulation of the European Union, or GDPR.

Digital advertising is changing as we speak, and to remain successful, marketing campaigns need constant finetuning. We know just how important it is to stay on top of the latest digital advertising trends, so take a look at this fascinating infographic to find out more about how advertising has turned digital, as well as the milestones that have crossed this path.

Let's just dive in!

25 Fascinating Years of Digital Advertising #infographic

infographic by: www.grazitti.com

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