The COVID-19 Impact on Advertising Spend #infographic

The COVID-19 Impact on Advertising Spend #infographic

Global advertising investment was estimated to grow at a 7.1 per cent clip in 2020 before the COVID-19 outbreak.

Today , as a result of shifting consumer behavior, it is expected to see a severe contraction of 8.1 per cent — equivalent to nearly $ 50 billion. The total loss becomes a bleak $96.4 billion when considering projections of pre-pandemic production.

Today's graphic uses data from the World Advertising Research Center (WARC) to visualize the estimated decline of media format and industry advertising spending.

The tug-of - war for ad dollars between online and mainstream media appears to have a definitive winner as advertisers respond to the growing consumption of in-home media.

As advertisers come to grips with their current fact, they face the complexity of evolving consumer behavior and the potential for a second wave of the pandemic, tightening up quarantine constraints once again.

Could COVID-19 speed up the inevitable shift to digital, or is the pain only temporary for traditional media?

The COVID-19 Impact on Advertising Spend #infographic

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