Snapchat Signed a New Deal with Nbc for Summer Games 2020 #Article

Snapchat Signed a New Deal with Nbc for Summer Games 2020 #Article

Snapchat and NBC have reached an agreement for the 2020 Summer Games that will be held in Tokyo. Under the new deal, the NBC will be able to air shows on Snapchat before and during the games.

App had already reached an agreement with NBC for the 2016 Olympics as well as the 2018 Winter Olympics, resulting in a rating boost on the Snapchat. The content earned over 40 million different users in the United States for the 2018 NBC NBC Olympics PyeongChang, 25 per cent more than the 2016 Rio Olympics.

NBC will release 70 + episodes on Snapchat over four regular shows, which is more than the number of episodes previously broadcast on the platform.

According to a Variety magazine report: "The 2020 Olympics Collaboration includes four daily original NBC-produced snapchat shows, exclusively for the vertical-video-oriented network," according to the companies. Finally, NBC plans to produce over 70 episodes for Snapchat, more than 3 for the bu.

So, how does the agreement favor the two parties? Well for NBC, broadcasting on Snap games is a step towards reaching younger viewers, thus enhancing their visibility and also helping to improve the revenue of ad partners through broadcasts. On the other hand, Snapchat would be in a position to offer more exclusive content to draw more users and increase user interaction.

According to the results update by Snapchat, the company has announced that 100 of its Discover channels are receiving users in double digits per month. This would mean there has been a change in consumer behavior that might make Snapchat a target when it comes to advertisers to go forward with their strategic plans.

Twitter won't remain behind either, as part of its recent video plans, it will broadcast its own videos for the Olympics, but of course otherwise. It'll be fascinating to see how many Twitter users can get with this and Snapchat can hit the heights of its renewed partnership of NBC.

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