This is the brief answer. The truth is, of course, that they have multiple variables in the estimation of the conversion rate of the eCommerce stores. These variables include things such as business, product type, network, nation and source of traffic. Both these factors have a positive or negative impact on eCommerce's conversion rate.
The conversion rate is easy to measure in your eCommerce store. What you need to do is to divide the total number of conversions (e.g., sales) by the total number of people you visited the website within a given time.
infographic by: endertech.com
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