What is Outbound Marketing? #infographic

What is Outbound Marketing? #infographic

Long ago, people received their news from this paper-based media called a "newspaper." A newspaper, full of news from day or week events, provided details of events within their neighbourhood, country, or planet to the masses.

 Newspapers had two income sources that allowed them to continue producing and distributing their publications: 1) subscriptions / sales, and 2) advertising.  Many news stories and ads are heavy.

Such documents cost more for each copy.  Other ads were strong news and magazines, well, they were cheaper to purchase, or sometimes available.  While we're talking about newspapers here in the past, there they are still.

 But as more and more people get their news from their favorite sources over the internet, their readership is down.  Some of those online sources provide the newspaper with internet copies.

What is Outbound Marketing? #infographic

infographic by: landauconsulting.com

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