Video games are usually all-or-nothing projects. Many of the larger video games firms, such as Microsoft, Electronic Arts (EA) and Activision Blizzard (ATVI), have a long history of cash gambling.
But to make money out of your video game, you don't really need to produce the latest in a franchise, and you don't need to be part of a huge company to get a good start. Indie developers can see success with their games especially if they can make use of accessible video game advertising agencies.
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