How is the contemporary customer distinct? #infographic

How is the contemporary customer distinct? #infographic

There's a common wisdom that says certain features can define the stereotypical American consumer. We all have an idea of what the average consumer might be looking for in a home, car, restaurant, or shopping center based on what the popular culture tells us, and years of experience and results.

But as the conditions change, so do the tastes of consumers–and according to Deloitte's latest study, the tastes of contemporary customers are gradually becoming different from those of previous years. We need to rethink and update our image of the contemporary customer to really know how these changes will impact the marketplace and our investments.

How is the contemporary customer distinct? #infographic

infographic by:www.visualcapitalist.com

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